Author Archive

Oracle: “The overwhelming evidence demonstrated that Google knew it needed a license and that its unauthorized fork of Java in Android shattered Java’s central write once run anywhere principle,”
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One of the big changes for me was our latest algorithm improvement to help you find more high-quality sites. But, that’s not all we’ve been up to. As you may recall, a couple months back we shared uncut video discussion of a spelling related change, and now that’s launched as well (see “More spell corrections for long queries”). Other highlights include changes in indexing, spelling, sitelinks, sports scores features and more.
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WebmasterWorld’s AdSense barometer – a monthly look at Google AdSense earnings and observations.
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WebmasterWorld’s monthly look at Google’s SERPs changes.
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These reports provide another layer of social insight showing which of your content attracts links, and enables you to keep track of conversations across other sites that link to your content. Most website and blog owners had no easy mechanism to do this in the past, but we see it as another important feature for holistic social media reports. When you know what your most linked content is, it is then also much easier to replicate the success and ensure that you are building relationships with those users who actively link to you the most.
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WebmasterWorld’s weekly roundup of hot topics and discussions you may have missed in the last few days. (-Subscription required)
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New Bing SERP layout trims 25% of HTML weight while increasing white space almost 35%.
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Starting next week, the ‘rotate’ setting for ad rotation will change. Instead of rotating creatives for an indefinite period of time, this setting will only rotate for a period of 30 days.After that, the setting will then optimize to show the ads expected to generate the most clicks. Every time a creative is enabled or edited, the ads in that ad group will rotate more evenly for a new period of 30 days.
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“We have absolutely no reason to believe it’s a hack. We have been able to find some of the instructions in the software that caused the issue,”
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Another round of Google tweaks, including some to catch link manipulators.
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